Two vegans, determined to dispel the myth that vegans are puny and unhealthy, set out to radically transform their bodies in just one month! Adam aims to bulk-up, and Kimberly aims to tone-up. And you get to watch their progress every day, real-time!

Adam Wilson (downbound.com and animal-rights.ca) has been a vegetarian since 1996, and a vegan since 1997. In 2002, he co-founded the Toronto Animal Rights Society, which engages in public advocacy to promote veganism. In 2003, he founded Downbound.com, which is an online retailer of vegan, organic, and fair labor products.

His decision to adopt a vegan lifestyle was done out of compassion for animals, but was enabled by a friend’s personal testimonial to the health benefits of vegetarianism. Today—a decade later—veganism has become much more mainstream, but the perception that veganism is unhealthy is still a barrier for people otherwise open to showing more compassion to animals. This website is one way that Adam hopes to permanently lay this myth to rest. Tell your friends about 1MonthChallenge.com!

Adam has been in good health for the entire duration of his vegan lifestyle, but will aim to radically improve his health and muscle mass during this 1 Month Challenge. Working out at the gym has been a regular part of Adam’s life since June of 2005, but the pressures of work have kept him away for the two months prior to this challenge—and his body shows it in diminished muscle mass and increased abdominal fat!

During this 1 Month Challenge, Adam will chronicle his daily efforts here, including everything he puts into his body and everything he puts his body through. Visit regularly, and spread the word about 1MonthChallenge.com!

Kimberly Carroll (kimberlycarroll.com) has been a vegetarian since 1997, and a vegan since March 2006. She's host of hit TV show, “Take This House and Sell It!”, which airs in the U.S. and Canada. Since the early 90s, she's been a popular TV host, producer, and actor. Among her many accolades, she was named Winnipeg's "Favorite Television Personality" and Edmonton's "Sexiest Woman". She recently founded Divine Redhead Productions to create sassy spiritual, wellness, and conscious living television programming. 

Kimberly grew up in a farming community, and was an avid meat eater. Like most people, she always had compassion for animals, but managed to disconnect from the fact that it was actually animals on her plate. It was an experience on a friend’s farm that led Kimberly to vegetarianism. Two twin calves destined for the slaughterhouse stole her heart and inspired her to finally put compassion before her appetite. Giving up meat has been one of the most rewarding decisions she's ever made—both physically and spiritually.

As a television personality, Kimberly's appearance is very important, and the camera does add 10 pounds! By adopting a vegetarian diet, she lost 10 pounds due to reduced fat consumption. Through working out on-and-off, she has maintained a healthy body, but has never pushed herself to the ultimate fitness test. Now, with one year as a healthy vegan under her belt, she is ready for the 1 Month Challenge!

Visit 1MonthChallenge.com regularly to watch Kimberly’s daily efforts in losing fat and gaining muscle on a vegan diet!